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“Our owners urge us to serve together. That’s at the heart of why we are successful. ”And Defenders isn’t bashful about trumpeting its offerings and virtues. The company, Boyce said, has “an unlimited advertising
budget for
programs that work. I realize that’s highly unusual not to set a limit on marketing, but that gets back to our testing. ”About half of Defenders’ advertising spend goes to digital and half to traditional media, he said.
Posted by Anonymous at 3:19PM | (5 comments)
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Posted by Anonymous at 3:19PM | (6 comments)